Privacy policy

Privacy Policy

Last updated: September 8, 2026

BOUNDLESS EDGE LLC ("we", "us", "our") operates this online store and website, including all associated information, content, features, tools, products and services (the "Services"), in order to provide our customers with an online shopping experience.

BOUNDLESS EDGE LLC is the data controller responsible for the personal information collected through the Services. Our contact details are set out in section 12 below.

This store is hosted by Shopify, which enables us to provide you with the Services.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit our site, use our Services, make a purchase, or communicate with us.

By using our Services, you acknowledge that you have read this Privacy Policy and understand how your data is collected, used and processed.

1. Personal information we collect

When we use the term "personal information", we refer to information that identifies you directly or indirectly.

This may include:

  • Contact details: first name, last name, address, billing address, shipping address, phone number, email address
  • Financial information: bank card information, payment details, transaction history
  • Account information: username, password, preferences
  • Transactional information: products viewed, added to cart, purchased, returned or exchanged
  • Communications: messages sent to customer service
  • Technical information: IP address, browser, device used
  • Usage data: interaction with the site and browsing activity

2. Sources of information

We collect information:

  • Directly from you (account creation, order, contact)
  • Automatically through cookies and similar technologies
  • Through our service providers
  • Through third-party partners

3. Cookies and similar technologies

A cookie is a small text file placed on your device when you visit our site. We also use similar technologies such as pixels, tags and local storage. Together, these allow the site to function, help us understand how it is used, and allow us to show you relevant advertising.

We use the following categories:

  • Strictly necessary cookies. Required for the site to work. They keep your shopping cart, maintain your session, secure the checkout, and remember your cookie choices. These cannot be switched off and do not require your consent.
  • Analytics and performance cookies. Help us understand how visitors browse the site, which pages are viewed, and where problems occur, so we can improve the store.
  • Marketing and advertising cookies. Set by us and by our advertising partners (including Meta Platforms, through the Meta pixel) to measure the performance of our campaigns and to show you personalised advertising on third-party platforms.

Your choices. Where required by law, we place analytics and marketing cookies only after you have given your consent through the cookie banner displayed when you first visit the site. You can change or withdraw your consent at any time through the cookie preferences link available on our site, and you may also block or delete cookies through your browser settings. Refusing non-essential cookies will not prevent you from browsing or ordering, but some features and personalisation may be reduced.

Retention. Cookies have varying lifespans. Non-essential cookies are kept for a maximum of 13 months from the date they are placed, and the record of your consent choice is kept for 6 months, after which you will be asked again.

4. Use of personal information

We use your data to:

Provide the services

  • Process your orders and payments
  • Manage your account
  • Arrange delivery
  • Handle returns and exchanges
  • Personalise your experience

Marketing

  • Send promotional emails
  • Display personalised advertising

Security and fraud prevention

  • Verify accounts
  • Detect fraudulent activity

Communication

  • Respond to your requests
  • Provide customer support

Legal obligations

  • Comply with applicable laws
  • Respond to requests from authorities

5. Sharing of information

We may share your data with:

  • Shopify (store host)
  • Technical service providers (payment, logistics, support)
  • Marketing partners
  • Legal authorities where necessary
  • In the event of a merger or business transaction

6. Relationship with Shopify

Our store is hosted by Shopify, which processes certain information in order to ensure the proper functioning of the Services.

To find out more about Shopify's privacy policy, please visit their official website.

7. Children's data

Our Services are not intended for children. We do not knowingly collect information relating to minors.

8. Security and data retention

We implement reasonable security measures to protect your information.

We retain your data only for as long as necessary for the purposes set out above or to meet legal obligations. In practice:

  • Order and transaction records: 10 years from the end of the financial year in which the order was placed, in order to meet accounting and tax obligations.
  • Customer account data: for as long as your account remains active, and for 3 years after your last activity, after which the account is deleted or anonymised.
  • Prospect and marketing data (including newsletter subscribers who have not purchased): 3 years from your last contact with us or your last interaction with our communications.
  • Customer service correspondence: 3 years from the date of the exchange.
  • Payment card details: we do not store your full card details. Payment data is processed by our payment providers, who retain it in accordance with their own policies and applicable payment industry standards.
  • Cookies and similar technologies: as set out in section 3.

At the end of these periods, your data is deleted or anonymised, unless a longer retention period is required to establish, exercise or defend legal claims, or to comply with a legal obligation.

9. Your rights

Depending on where you live, you may have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to data portability
  • Right to object
  • Right to withdraw your consent

To exercise your rights, contact us at:
contact@nuancethelabel.com

10. International transfers

Your data may be transferred and processed outside your country of residence, in accordance with the applicable legal mechanisms.

11. Changes

We may amend this Privacy Policy at any time. The update date will be shown at the top of the document.

12. Contact

For any question relating to this Privacy Policy, please contact us at:

Email: contact@nuancethelabel.com
Address: BOUNDLESS EDGE LLC, 5830 E 2nd St, STE 7000 #36815, Casper, Wyoming 82609, United States